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I have keratin-treated hair, and I purchased this shampoo because it is sulfate-free. The trouble with other sulfate-free shampoos is that there's hardly any lather (if at all), but this one produces a fine, luxurious lather that is very satisfying. However, I noticed right away that it was breaking down the keratin faster than my regular no-lather sulfate-free shampoo. After a few washes, the difference was very noticeable. It doesn't make any sense, because there's nothing in it that would degrade the keratin, but that's what happened... So anyone out there with keratin-treated hair should think twice. Otherwise, I'd highly recommend this as a sulfate-free shampoo.
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I'm an early 30s something natural redhead who occasionally gets a color glaze (non permanent) or two a year to boost the color. I switched to this shampoo after a friend recommended it (I'm FAR too cheap for salon brands of gentle shampoo, so I was using Organix Hydrating Teatree Mint Shampoo 13 fl oz (384.5 ml)). I was shocked at how great it has been. First, I didn't want to spend the few dollars more on this shampoo, so I got the Rite Aid brand knockoff of this product, right next to it on the shelf. It smelled great and was nice, and I used the entire bottle happily. However, I've been wedded to the same silicone-filled conditioner for my naturally curly hair, which I blow out straight every day (Herbal Essesnces None of Your Frizzness Smoothing Conditioner By Clairol, 10.17 Ounce), pretty much since the moment it came out on the market. I go through a bottle of it every three weeks, because I coat my hair with it.
Last month, decided to take the plunge and get both the non-knock-off shampoo AND the moisturizing conditioner. Holy bejesus is it making an amazing difference. My hair is soft, smells awesome, and shows almost no frizzies. I do notice that I occasionally have to put on a silicone product to smooth it after a blowout, but that's to be expected with hair as long as mine and in an area of the country with seriously fluctuating weather. However, most of the time I can do a blowout and just use a dot of PureOlogy Shine Max 2.5 Oz and I'm good to go. One of the best things I've noticed is how great my scalp feels no itchiness, no tightness, and less breakouts on my forehead under my bangs. Even though this shampoo and conditioner combo are on the pricier side for me (given the product size, especially), I'm hooked. It's really extending the length of my salon glazes, which are not cheap. And I go through less of it than the relatively thinner, cheaper conditioners like Herbal Essences. I also work out almost every night of the week, so this combo is gentle enough to let me wash my hair every night, but also gives me no product build up or greasiness for the times on the weekend when I skip shampooing. Lastly, if you've been to a smoky bar or generally around cigarettes, this is the only shampoo I've ever used that can get that cigarette smoke smell out.
The reason I am switching from the generic brand of this shampoo to the branded product is really the smell. Rite Aid's product just does NOT get that amazing herbal/Rosemary scent quite right, and it is heavenly. For me, that's totally worth the extra few bucks, and if you order from Amazon, that price difference is far smaller.
Two (enthusiastic) thumbs up from me.
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My hair has been damaged from highlighting and I was growing tired of the time it took to comb out the tangled mess it became after shampooing and conditioning. It was stressful. I was seriously thinking of cutting my hair short to get rid of all the damage. Then I saw this in the drug store and bought the shampoo and conditioner. The shampoo left my hair in such great condition that I ran out and bought the overnight and weekly treatment. Last night I used the overnight treatment for the first time and just after shampooing it out, the comb ran right through the damaged strands. Plus, it smells great. I can not believe how much of an improvement I have seen already and I have not even had these products for a whole week.
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I was looking for a really good sulfate free shampoo and saw how pricey some products were, so when I saw Loreal had this product I decided to by it (even though I was very nervous that it would make my hair feel dirty)
but in the contrary my hair has never looked better!!!!
The first wash you can see you hair soo shiny in healthy clean way!!!
I absolutely love this shampoo, along with the conditioner!!!
Which has never happened before since I change shampoos more than underwear!!
So definitely a STEAL!!!
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I bought this because I was looking for a Sulfate Free Shampoo and this had great reviews. However on using this I was shocked ! This seems like a heavy concoction of damaging chemicals (without SLS just so that ignorant people looking for Sulfate Free shampoos rush to buy this like me) with an artificial, medicine like smell and it left my hair extremely frizzy, thin, brittle and almost damaged. This evidently has a high degree of silicones to produce an artificial shine. I tried going back to my other usual products and then coming back to this to give it second, third chances but every time it was the same shocking result. It is inconsequential that this does not have SLS. It was far more damaging to my hair than even cheap shampoos with SLS. The point is don't buy a cosmetic product just because it touts the absence of a major 'undesirable ingredient'. Even if it did not have that one ingredient it can be a bad product if it has other harmful artificial ingredients badly engineered in to the finished product. Just see the ingredient list at the back of this product it has more chemicals (mostly unheard of) than any other shampoo I have seen. So the 'Sulfate Free' label is a highly misleading bait. Always try the product yourself and buy from a retailer where you can get full refund. However, having said that, each individual responds to cosmetics differently and so this just may work for you but this DEFINITELY is NOT a safe, natural and universally beneficial product. If there were negative stars I would have rated this with that.
